City Of Manila.Background of a Smart Designed City Essay Example for Free

City Of Manila.Background of a Smart Designed City Essay The City of Manila has a population of 1.7 million people and is considered as one of the most polluted cities in the world with notorious traffic congestions. The city of Adelaide is on the other hand one of the most liveable cities in the world, with a population of 1.2 million and practically no traffic jams at all. This paper compares these two cities in order to establish what manila can learn from Adelaide. The City of Manila is a relatively small city with a population of about 1. 7 million people and an area of around 40 square kilometres. The city can thus be categorized amongst the overpopulated cities of the world (Townsend, 2013). Consequently, Manila has a very high level of pollution and other challenges including traffic and poor drainage system that makes the sanitation very problematic. Background of a Smart Designed City Adelaide is a south Australian city with a population that is close to that of Manila at 1.3 million people. Initially, this city suffered from high levels of pollution owing to its large population and the energy sources being used across the city. First, the transport means today are highly effective reducing the traffic jams by 100% and the city is now considered as a ‘twenty minute city’ owing to the ability to move from one place to another easily (Fajardo, 2011). The reduced traffic jams translate to reduced gas emissions, as do the number of trees planted around schools, churches, parks, reserves, coastlines and transport corridors. These trees have managed to reduce the carbon emissions getting into the atmosphere thus making the city even cleaner. The city is planned very effectively in such a way that the transport systems are effective and diverse comprising of a South Eastern Freeway, Southern Express Way, the Port River Expressway and the Northern Expressway . This arrangement allows for effective transport across the metropolitan area thus making the city accessible without unnecessary congestions. The roads are also mostly very wide with multiple lanes to accommodate the growing number of vehicles in the city. The city has also cut down its use of fossil fuels in favour of renewable energy with a great inclination on solar energy. They have undertaken numerous campaigns to encourage the citizens to install solar panels on their rooftops, with over 200 schools having to depend on this clean energy for their power needs. As such, the city is slowly turning to solar energy to sustain its energy needs (Henderson, 2002). From its initial planning in the days of the first settlers, the city was designed to have two green rings around the city square thus implementing the green city initiative right from its birth. As a result, they have over 3 million trees within the city and a few parks and squares with a lot of trees as well. The green belt here is so extensive that it is rumoured that one can actually feel the fresh air in the city especially if they are from another part of the country or the world. These trees play a big role in keeping the city free of pollution as they mitigate from the effects of the unavoidable carbon emissions. Suggestions for Future Development and Lose Cost Estimates In order to reach up to Adelaide’s standards, the city of Milan has to undergo a number of transformations within its layout. First, the city’s roads must be reconstructed to accommodate the traffic and reduce the traffic jams. This may cost as much as $100 billion seeing as there is a need for a complete overhaul in the city’s transport system. For efficiency, subways may also be found necessary especially seeing as Manila is in a developing country and thus the urban population is likely to keep growing. The green technology in terms of shifting to solar power as a main source of energy must also be considered seeing as the country currently depends on fossil fuels for their energy. This shift should cost the government about $20 million in equipment and education programs about how to use them as well as their maintenance (Townsend, 2013). In doing this, the city will have cut down on pollution seeing as the dependence on fossil fuels is by far the most hazardous human tendency. As for planting trees and creating a green city, it should be noted that the best trees in Manila can be sourced locally and should thus be relatively cheap. The challenge however would be the sensitization of the masses in order to gain their support and cooperation for maintenance of the trees. It can thus be estimated that the local government will need about $5 million for this project and with the cooperation of the citizens and the private sector the city should qualify for a smart city categorization within approximately 30 years from the implementation date (Townsend, 2013). For this to happen however, the city’s administration will have to obtain the support and cooperation of the general public and the private sector. References Fajardo, B.K. (2011). Filipino crosscurrents. University of Minnesota Press: Minneapolis, MN. Henderson, V. (2002). Urbanization in developing countries. The World Bank Research Observer, 17(1), 89-112. Townsend, M.A. (2013). Smart cities: big data, civic hackers, and the quest for a new utopia. New York, NY: W. W. Norton Company. Source document

Self-Esteem and Self-Concept :: Self Image Self Perception Essays

In today’s age and the growing trend in American society of â€Å"what’s hot and what’s not†, is having a huge impact on young children’s self-concept and self-esteem. Self-concept â€Å"refers to the beliefs, attitudes, knowledge, and ideas people have about themselves,† whereas self-esteem is â€Å"a personal judgment of worthiness that indicates the extent to which the individual believes himself to be capable, significant, successful, and worthy (392).†   Ã‚  Ã‚  Ã‚  Ã‚  My interest on this subject was peaked after spending the evening with my five year-old cousin, Sami, last week. We were sitting and eating dinner when she said, â€Å"Cali, I am fat and ugly.† Well, I almost fell out of my chair. At the age of five, she was already cutting herself down. â€Å"Research shows that physical appearance is the strongest correlate of global self-worth in childhood and adolescence (398).†   Ã‚  Ã‚  Ã‚  Ã‚  However, our textbook explains that children around my cousin’s age have a hard time defining their sense of self. They tend to describe their physical characteristics, areas of interest, family life, etc (394). Nowhere in the text does it say that a child her age should be viewing herself in terms of physical attractiveness. Adolescence and high school students are more apt to make judgments of themselves, not children in kindergarten.   Ã‚  Ã‚  Ã‚  Ã‚  I feel that television, magazines, books and the internet make our youth have a lower self-esteem because they feel they are not as good looking as the characters on their favorite television show. My cousin watches Nickelodeon and even on children’s shows it seems there are no ugly or fat children. The actresses look older than I do because of all the make-up and their choice of clothing. What does that say to our youth? â€Å"Most American girls receive consistent and clear messages that beauty is defined in terms of being ‘slim and trim’ (398).†   Ã‚  Ã‚  Ã‚  Ã‚  In the classroom, self-concept and self-esteem have a huge impact on how well a child does in school. When I was in elementary school and especially high school, I would classify myself as being a good language arts student, but a poor Math and Science student. In elementary school there isn’t as much competition between students, therefore I didn’t feel the need to comment on my strengths and weaknesses. Like the author says, â€Å"and older student’s self-concept may be further broken down according to success in individual subject areas, such as reading, mathematics, or science (394).† In elementary school, all of the subjects could be incorporated into one lesson, while in high school the students switch classes and concentrate on a certain subject per period.

Loss of Biodiversity

Meaning The definition of biodiversity encompasses the degree of variations in organisms and/ or species within an ecosystem. The loss of biodeversity would be the diminishing of dfferent species within that ecosystem. For example, a lake may be the home to many types of fish. A change in the lake's temperature or chemistry may affect a food source for a certain type of fish. This type of fish may die out and leave the lake with one less species in it. The loss of one fish or food source may impact other populations and furthe diminish species diversity. CauseInvasive Species – plants or animals which have moved to a habitat where they were not naturally found and are more successful than local species. Habitat loss – Agriculture, housing and industry are destroying the habitats of many plants, animals and microbes. Our development means we must destory or decrease the natural ecosystems. Many animals have a certain range that they must maintain in order to live. If the y do not have access to this area, their lives are significantly altered. Pollution – Our oceans, rivers, lakes and lands have become rubbish bins for society's industrial and organic waste.Plastic in our garbage causes enormous problems. It kills or injures many marine animals and birds either through accidental entanglement or ingestion of the material in the mistaken belief that the plastic is food. For example, sometimes bags are misidentified as jellyfish. Climate Change – Many plant and animal species are unlikely to survive climate change. For some species there will no longer be anywhere to live. Exploitation – We have drastically reduced some fish populations, hunted some whales to the verge of extinction and destroyed whole forests and their ecosystems.Blast fishing is another practise which reduces the coral reefs in the sea. It is practiced in many areas. This is the process whereby dynamite is placed into an area in order to catch a large quantity o f fish. Coral reefs especially are devastated by this activity. It is most prominent in undeveloped countries where this practice has existed for years. Effect The ecosystems deteriorate to an unsustainable level, at which the results would be incredibly expensive to reverse (ex. in Bangladesh and India, the over-logging of trees and forests makes floods during the monsoon seasons deadly. environmental changes – Loss of one species may cause a chain reaction, resulting in a change to the ecosystem itself. gives us less choice as humans – If certain species are lost, they are no longer available to us either as food, as enjoyment, or as resources for things we may not even know about yet. For example, if we deplete all the yellowfin tuna in the ocean, we no longer have this species available for our consumption. If we are divers or underwater explorers, we no longer can see this fish in its own environment and receive pleasure from this act.Solution Stop climate change from running out of control. In order to tackle climate change world needs international climate deal that would reduce greenhouse gas emissions on global level. Stop deforestation. Tropical rainforests are the areas of the richest biodiversity in our planet, providing living environment for millions of different species. Reduce environmental pollution. Pollution is not only happening in land but also in our oceans having very negative impact on marine biodiversity. Animals and plants can't thrive in polluted environment.Education and the Media Through educating people about the severity of this issue, there will be (hopefully) less exploitations of resources, pollution, and habitat losses. In addition, the media could be used to spread these types of thoughts and again, emphasize the importance of biodiversity, the detrimental effects it has on ecosystems, and how it impacts us. Biodiversity also needs to be more studied in order to give us the necessary knowledge needed to protect animal and plant species from going extinct.

Pros and Cons of Kyoto Protocol Essay

Kyoto Protocol is an attempt of global community to encourage industrialized countries to lower on emissions of GHG (greenhouse gas) emissions was signed in 1997 and till date there are multiple debates going on whether or not it was a step to foster a global cooperation to address current environmental issues or just a governmental endeavor to take under control a free market spot. First, the protocol is seen as a starting point for effective collaboration aiming to achieve global good and face climate change (Hamish McRae). The journalist is sure that the deal has shown the commitment of countries to sacrifice their short-term needs at micro level in order to follow the â€Å"long-term global environmental aims†. In contrast, Kyoto Protocol is poorly designed and does not have any clear influences in perspective â€Å"unlike the Montreal Protocol, which had a clear objective and clear benefits†, notes the author. All things considered can help to draw a conclusion that the Protocol is rather controversial in its future perspectives but is a significant leap of â€Å"a wider global process of conservation† (Hamish McRae). Second, carbon is traded like any other commodity: the treaty expects the countries that do not exceed their carbon emissions limits to sell the surplus to the countries which due to their industrial needs are beyond the allocated quotas. On the other hand, â€Å"carbon market† has plenty of opponents ready to state that even though the carbon trading is being constantly advertized as a key solution to coping with climate change, it is just a small part of the dilemma. Tamra Gilbertson and Oscar Reyes are sure that â€Å"today’s climate challenges require a paradigm shift in our thinking and approaches† (3). The Carbon Trade Watch researchers state that the adoption of proposed schema was a way to â€Å"make climate problems fit market solutions† (9). In any case, despite its bright perspectives in reality Kyoto Protocol leaves very less room for adequate decisions in environment pollution control and gives a way to corporations and governments to speculate on their emissions targets. Third, it is worthy to take a look at nowadays situation and whether or not â€Å"Son of Kyoto† can be considered a success reaching its initial targets and objectives. The recent United Nations Climate Change Conference (COP18/CMP8) prolonged the lifeline of â€Å"of the Kyoto Protocol beyond 2012 keeps it alive as the sole legally binding plan for combating global warming† for eight more years (Alister Doyle and Barbara Lewis). This can be seen as a constant struggle of humanity to overcome or at least control the situation with growing GHG emissions in spite of all the imperfection and criticism of the Kyoto initiative. Some of Doha decisions were questioned by Russia as well as neighboring Ukraine and Belarus asking to â€Å"be allowed extra credit for the emissions cuts they made when their industries collapsed† (Roger Harrabin). However, the query was not given a credit which left Russia no room for objection. This fact claims that there is still no unity in common decisions and universal outlook on the problem of climate change preventive measures. On the whole, Kyoto Protocol is rather controversial instrument in global climate change arena. The deal should be taken as a serious step toward improving the future generations living conditions as well as preventing possible natural disasters. At the same time its coherence should be periodically reviewed and corrective actions taken based on the comprehensive scientific and environmental research not only on pure calculation and monetary estimates. Works Cited Doyle, Alyster and Barbara Lewis. UN climate conference throws Kyoto Protocol a lifeline. http://www.theglobeandmail.com. 08 Dec 2012. Web. 20 Jan 2013 Gilbertson, Tamra and Oscar Reyes. â€Å"Carbon Trading – How it works and why it fails†. Critical Currents no.7 (2009): 3-9. http://www.tni.org/. Web. Jan 20 2013 Harrabin, Roger. UN climate talks extend Kyoto Protocol, promise compensation. http://www.bbc.co.uk. 08 Dec 2012. Web. 20 Jan 2013 McRae, Hamish. Can Kyoto really save the world? http://www.independent.co.uk. 16 Feb 2005. Web. 20 Jan 2013

The Role of Marketing Managers

The Role of Marketing Managers The role of marketing managers in modern organizations is continuously discussed by professional researchers, business administrators, and journalists. They may be regarded as heroic leaders who shape the strategies of their companies and ensure their successful performance. Yet, they may also be viewed people who attribute the company’s successes only to their own actions while overlooking the efforts of other people. This paper is aimed at assessing the roles of these people in from various perspectives.Advertising We will write a custom essay sample on The Role of Marketing Managers specifically for you for only $16.05 $11/page Learn More First, it should be noted that scholars may distinguish two types of managers, successful and effective (Luthans, 130). According to Luthans, those people, who stress effectiveness, are good at HR management and communicating (130). These managers emphasize employees’ skills, performance, and their professi onal growth (Luthans, 130). Thus, one can say that marketing manages perform such functions as planning, monitoring, decision-making, and motivating. These people help other employees develop products or improve services. Moreover, they coordinate the work of other departments which are responsible for the promotion of products and establishing relations with customers. Yet, it should be kept in mind that there are also successful managers who attach more importance on socializing with subordinates and try to overcome formal barriers (Luthans, 130). Thus, marketing managers should be able to go beyond their formal duties. However, very people are able to balance personal and professional relations in the workplace. To better understand the activities of marketing managers, one can refer to the study done by Philip Zimbardo. He and his colleagues demonstrated that people were very likely to accept their institutional roles even if such roles contradicted their personal principles (Zi mbardo et al, 9). Similarly, marketing managers attach importance to their formal duties such as planning or coordinating. These managers want to maintain traditional workplace hierarchy. However, not all of them are able to be more personal and engage his or her subordinates. Again, as it has been said by Luthans, this is a skill of very successful managers (130). One cannot assume that every marketing manager can act in such a way. Finally, the debate about the role of marketing managers stems from a common stereotype about managers created by mass-media. The thing is that corporate executives were often portrayed as heroic figures who could dramatically transform their companies (Mintzberg, Simons and Basu 67). Admittedly, there were managers who did change the marketing strategies of their companies and strengthened their positions in the market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF L earn More In this regard, one can certainly mention such people as Steve Jobs or Steven Reinemund who often performed the functions of marketing managers. Such people envisioned better services and products. Nonetheless, marketing managers focus more on their traditional roles, such as analysis of market trends, product development, advertising, and so forth. These people do not usually position themselves as all-powerful figures. On the whole, this discussion shows two important things. First, marketing managers attach more importance to their direct duties such as strategy development. They also have to make sure that the company can adapt to the changing needs of the customers. However, at the same time, they should enable other people to fulfill their talents. As it has been argued only few managers can combine personal and professional relations. Finally, these people usually do not act as heroic figures. Still, they can profoundly affect the performance of a company. Luthans, Fred. â€Å"Successful vs. Effective Real Managers†. The Academy of  Management Executive, 2. 2 (1988): 127-132. Web. Mintzberg, Henry, Simons, Robert, and Basu, Kunal. â€Å"Beyond Selfishness†. MIT  Sloan Management Review, 44:1 (2002), 67-74. Print. Zimbardo, Philip, Haney, Charles., Banks, Willan. C., and Jaffe, Donald. â€Å"The mind is a formidable jailer: A Pirandellian prison.† The New York Times Magazine, 38- 47. Print.

Analysis on Climate Change and the Deterioration of the Environment

Analysis on Climate Change and the Deterioration of the Environment In the years spanning the twentieth through twenty-first centuries, global climate change and environmental degradation have steadily worsened due to human activity. Fracking, emissions, industries, modern agriculture, and poorly managed waste are just some of the many devastating ways that the human community has contributed to Earth’s environmental decline. Evidence of climate change cited by NASA include the following: the rise of sea levels, the rise of global temperature, warming oceans, shrinking ice sheets, declining arctic sea ice, glacial retreat, extreme weather events, ocean acidification, and decreased snow cover (Climate Change Evidence†). These multitudes of scientific evidence support the phenomenon of global warming, making it an unequivocal occurrence that severely impacts the health of the Earth and, in turn, the well being of the global human community in its survival on planet Earth. Despite the mass amounts of evidence for climate change and environm ental degradation, there still exist populations that deny the validity of global warming on the basis of personal or religious belief. Whatever the reason for disbelief may be, the issue of global climate and environmental change does not fundamentally involve belief, but rather is a matter of scientific fact. The drastic change in the Earth’s environment is a phenomenon without borders and has induced worldwide concern. Unless more awareness is raised and greater environmental action is taken, the Earth’s environmental condition will only continue to worsen. Thus, global climate change and environmental pollution are part of an ongoing, grave, and pressing issue that demands the collective action of the international community, regardless of differing religious or ethical outlooks. That is not to say that religion cannot have a role in motivating people in taking environmental action because some religious teachings certainly do emphasize the importance of environmen tal ethics. Western religions teach that humans are to reflect the same care that the Creator has for them. For instance, the biblical teaching of mutual care for people, â€Å"love your neighbor as yourself,† and the idea of sacraments, or Christian expressions of divine love, can be geared towards care for the environment. Although religious thoughts and beliefs can influence environmental ethics, its fundamental guide must be scientific. In other words, even though religion can posit reasons for environmental action, science provides the more correct reasons and therefore, should act as the key motivator. Unlike religion, science provides universally undeniable evidence for the fragile reality of the Earth and this evidence should be the true elicitor for morally correct action in the environmental movement, demanding participation from the global community as a whole, regardless of individual moral or religious principles. Therefore, the need for environmental ethics and action owes more to the fact that it is essential for human survival than to a matter of choice or moral obligation guided by religious thought. One of the major opponents to enacting widespread and effective environmental action is social disposition, politics and legislation. Because religion is regarded with bias and controversy in the mainstream media, and thus society, it would not be substantial or appropriate as the main proponent for environmental ethics. Debate over what is right or wrong and what one religion teaches better than another would inhibit proper environmental progress. One scientific writing that did cause major social change through raising public awareness and, in turn, political action is the book, Silent spring, by Rachel Carson. In her book, Carson discusses the deadly effects of the pesticide, DDT, on the environment. She meticulously and scientifically described the process of DDT entering the food chain and building up in the fatty tissues of animals, humans included, and causing cancer and genetic damage. Expecting major reactions from chemical companies producing DDT, Carson collected a mass am ount of evidence supporting her writing that led to government investigation and ultimately the ban of DDT. One of the major legacies of Carson and Silent Spring is a new level of public awareness regarding environmentalism. With knowledge and this new awareness, everyone now had the potential to enact major social change. In chapter 17 of Carson’s book, she states the following: â€Å"We stand now where two roads diverge. But unlike the roads in Robert Frosts familiar poem, they are not equally fair. The road we have long been traveling is deceptively easy, a smooth superhighway on which we progress with great speed, but at its end lies disaster. The other fork of the road — the one less traveled by — offers our last, our only chance to reach a destination that assures the preservation of the earth† (Carson 114). Here Carson argues that, with the knowledge and awareness to act, society now needs to decide to take the appropriate action. Having the right to know, the knowledge that is needed to act, and the full ability to act are the parts of a successful formula for enacting mass environmental change. By writing Silent Spring, Carson provides the middle part of the formula, thereby changing the course of environmental activism for the better. The current environmental situation is similar to the DDT situation in that society has all the evidence it needs to act and, indeed, has made great strides in mediating the global climate change crisis. Therefore, following Rachel Carson’s model of using science to increase public awareness, modern environmental ethics has no necessity for religious guidance since morality—right or wrong—does not depend on religion, and science can provide the middle part of the discussed formula to enact social change. That is not to say that environmental ethics cannot be at least partially influenced by religious teachings, as this would not interfere with environmental action on a grand scale. Although religion should not provide the basis for environmental ethics, it certainly does have its merits in that it can motivate individuals enact positive environmental change under the moral guidance of their religions. In a lecture on religious environmental ethics by Keith Douglass Warner and David DeCosse at Santa Clara University, Warner and DeCosse discuss the environmental morals that are inherent in religious teachings. They argue that due to modernization of societies, the traditional religious attitudes toward nature have mostly disappeared. The lecture presented various writings on the issue of religious environmentalism and ultimately draws the conclusion that environmental action is an essential part of religion. Warner and DeCosse posit that western religious institutions had failed to lay out a â€Å"religious rationale for environmental protection,† but have since posited that the ecological crisis is a moral obligations for all human beings. They also put f orth the claim that environmental action is a sacrament, or â€Å"expression of divine love† since the creation of the whole world has religious significance for the religious community (Warner DeCosse). The position that is mainly argued is that the environmental ethics part of religion is something that is ancient and lost, but needs a revival to solve environmental issues in our modern world. Warner and DeCosse argue that the incorporation of environmental activism into religious teaching is a phenomenon occurring in almost every religion, but drawing general conclusions is difficult to do. This is due to the variety of religions on the planet and the fact that many religious environmental teachings and ethical practice are of a local scale while climate change is a matter of a global scale (Warner DeCosse). Thus, as this Santa Clara lecture explains, environmental ethics is an aspect of religion that has significant history. However, due to the diversity and locality of these teachings, it is difficult to draw a generalized and unified approach to solving environmental issues using religion alone. This idea of having a multitude of religious ideas within the broad spectrum of environmental ethics is explored in the article written by Jane Freimiller in the journal Capitalism, Nature, Socialism about the book Earth’s Insights: A Multicultural Survey of Ecological Ethics from the Mediterranean Basin to the Australian Outback by J. Baird Callicott. This article discusses the main points of the book: the cataloging of religious systems of thought, the provision of theoretical justification for doing so, and the report on the environmental movements that had religious backings. The article characterizes the book as a survey of world beliefs from the perspective of environmental ethics. In the discussion of the various perspectives on environmental ethics, the idea of the â€Å"shopping mall† dilemma arises, where one belief system out of the many varied beliefs in the world is picked over another in the grand goal of religious environmentalism. The solution proposed b y the book is to integrate all elements of the world’s religions and harmonize it with modern science (Callicott 152). The author of the article argues that a multicultural survey of environmental ethics, one that accounts for the differing views of several cultures regarding environmentalism, is a step in the right direction instead of formulating a new, integrated environmental ethic, as the book suggests (Freimiller). Therefore, Freimiller’s argument is convincing, as religion is so multifaceted that it is hard to unify the environmental movement under religion. Instead, a survey of world beliefs regarding environmental ethics seems like an appropriate part of the environmental solution that can incorporate religious thought, but is fundamentally scientific, as science is straightforward and universal. As demonstrated from the discussion of the two sources above, although religion can positively influence environmental ethics, it is too varied across the globe to form a consensus on environmental ethics. Thus, science would form the better basis for environmentalism as it is uniform and its proof is undeniable. The relationship between science and religion in the sphere of environmental ethics is one that carries great significance in the environmental movement. In Rebith of the Sacred: Science, Religion, and the New Environmental Ethos by Robert L. Nadeau, the author argues that to resolve the environmental crisis, it is essential that society changes its political and economic institutions as well as adapt to new standards for moral and ethical behavior. Nadeau proposes that the solution can be found if sufficient numbers of environmentally concerned people participate in the dialogue between the truths of science and religion. The truth of science, according to Nadeau is that it provides a link between the spirituality of religion and the human mind. That is, science can account for evolutionarily produced cognitive faculties that gives humans â€Å"the capacity to engage in spontaneous moral behavior and to experience the other as oneself† (Nadeau 143). Thus, Nadeau argues that m oral behavior is inherently derived from nature not nurture. In regards to the truth of religion, the author states that despite â€Å"differences in the narratives of the major religious traditions of the world, the most profound religious and moral truths are virtually identically† (Nadeau 145). Thus, Nadeau believes that all of the world’s diverse religions are interconnected and unified by the same thread of spiritual awareness. The author cited scientific research to align with this idea of common spiritual awareness when he stated the following: â€Å"Since the brain scans of the Buddhist monks and Catholic nuns were virtually identical, this strongly suggests that they were in very similar states of profound spiritual awareness.† Together, the truth of science and the truth of religion can be incorporated in Nadeau’s â€Å"New Environmental Ethos,† which is the combination of a â€Å"spiritual and physical reality†. Those who embrace this ethos, according to Nadeau, will view human pollution as immoral and see that neuroscience can explain emotional and unconscious processes that influence human behavior (Nadeau 146). Thus, Nadeau argues, science is in accordance with religious or spiritual morality as science provides the biological explanation for the neurology from which moral thoughts stem. In other words, the fundamental scientific truths are fully compatible with spiritual truths, as defined by Nadeau. However, having a common spiritual awareness across different religions may not translate to taking environmental action in the same fashion. Thus, discord can arise from differences in approaches to environmental action. This is supported by the fact that the Buddhists in the study mentioned by Nadeau sees a different spiritual being than the nuns. This may mean that the ways they worship and what they worship may differ and thus, the approach they take in environmentalism may differ. For instance, one may take direct action while the other takes on advocacy. What is essential for the health of the environment and the human population is not differing routes of environmental activism that may result in inefficiency but rather a unified, well-backed, and efficient approach that can lead to a common solution. Although Nadeau’s â€Å"New Environmental Ethos† does not necessarily conflict with the discord in differing religious views that lead to different environmental ac tion, his thesis treats science and religion as equally important components in environmental ethics, which they are not, and is not completely holistic. In his book, Nadeau states that moral reasoning is not the same as proactive moral behavior (Nadeau 147). In this sense, if science is assumed to be the basis for moral behavior, then the basis for environmental action can be mostly scientific. Then, the spiritual aspect of the â€Å"New Environmental Ethos† is simply an extraneous factor that can act as a motivator for environmental action. Nadeau’s religious environmentalism argument, which is heavy on spirituality, can also encounter a potential conflict with the atheist community. Since environmental change is a global issue, then a global solution encompassing all people must be devised. Nadeau’s â€Å"new environmental ethos† disregards atheists, which equates to disregarding the atheist community. This community makes up 11% of citizens that participated in the 2015 Gallup pole regarding religion (Losing our religion?†). Therefore, the â€Å"New Environmental Ethos† proposed by Nadeau i s not a holistic solution in that a necessitated global environmentalist approach needs to include all people, not just those who are religious or spiritual. While science is undeniably the basis of environmentalism, some may argue that religion can have a role of equal or greater importance in guiding environmental ethics. As mentioned before, various religions across the globe have long stressed environmental action and taking care of nature through religious teachings, texts, and the previously mentioned idea of â€Å"sacraments.† In Warner and DeCosse’s lecture, they also discuss a global, trans-religious phenomenon called â€Å"the Greening of Religion† in which many of the world’s religions are stressing environmental action as a moral obligation (Warner DeCosse). This similarity of environmental teaching among religions support the argument that religion does indeed have a role that is as or more important as science in guiding environmental ethics. In regards to the scientific side of the objection argument, some may say that science cannot account for morals and thus cannot account for environmental e thics. The same people may also posit that the purpose of religion is to impart moral values and thus influence environmental ethics in that fashion. That is, religious teachings influence moral values and what is right or wrong when it comes to environmentalism. In response to this argument, it is important to note that global warming is a scientific process. Without scientific evidence, there would be not enough awareness of global warming in the first place for the religious institution to call for environmental action. Though, with this scientific knowledge, religion is not necessarily essential to enact social change, as demonstrated by the impacts of Rachel Carson’s Silent Spring. Science therefore can account for ethics and religion is not the only proponent of morality in regards to environmentalism. Thus, science is the only necessitated part of environmental ethics while religion can act as a possible secondary motivator in enacting environmental action. Through the holistic analysis of religion, the relationship between science and religion as they relate to environmental ethics, and the unified, mass social change that science alone is capable of initiating, as proven by Rachel Carson’s Silent Spring, it can be concluded that the fundamental guide to environmental ethics is science. Without the multiplicity of differing views and approaches that exists within religion, science can provide a clear and unified basis for environmental action for global community as a whole, regardless of individual moral or religious principles.

Business plan Term Paper Example | Topics and Well Written Essays - 2000 words - 2

Business plan - Term Paper Example The Coffee Lounge would harness the closeness to the University of Colorado. The best tasting beverages in the Coffee Lounge will be prepared with ingredients of premium quality following stringent quality guidelines to ensure the satisfaction of the connoisseur. The store layout will reflect the ambience to the youth, who would throng during the day and in the evenings after the college. The menu and the advertisements will target customers for higher margin espresso drinks. Along with Espresso drinks, brewed coffee and teas will also be on offer. To go with these beverages, some snacks such as pastries, sandwiches and salads will also feature in the menu. These menu offerings could be savored while reading free books and magazines that are provided to the customers inside the Coffee Lounge. The menu of the Coffee Lounge will be developed around Espresso-based coffee drinks such as Lattes, Mochas, and Cappuccinos etc. These drinks will be on offer with skimmed, whole or soy milk. Each of these drinks is prepared with a ‘shot’ of espresso prepared in the machine by forcing hot water through ground coffee at high pressure. These ‘shots’ are combined with steamed milk with or without additives such as cocoa, caramel, etc. Our meticulous preparation techniques and trained personnel will ensure our competitive advantage. The promotion activity will begin in the University of Colorado campus, the malls and select buildings in the vicinity of the campus. The kick off for promotion would be two weeks prior to the opening of the Coffee Lounge. These will be accompanied by free post cards with endorsement of Coffee Lounge aimed at increasing the visibility of the coffee lounge. The Coffee Lounge will be close to the University of Colorado with a 2400 Sq.Ft. area. This accommodation will be acquired through a three year lease with a flexibility to extend. The hook